Bet365 are one of the biggest and best bookmakers in the world. They score highly in every category, including competitive odds, massive range of sports and markets, live In-Play betting, customer service and the generous free bet that’s currently available.

At the bet365 EXTRA section, you will also find a host of available promotions on soccer and horse racing, including the Bore Draw Cashback offer (soccer) and Best Odds Guaranteed (racing). However, many customers will consider their free live streaming service to be the jewel in the crown, with bet365 now streaming over 8,000 events live to your PC every year.

The picture quality is great and there’s nearly always something available to watch and bet In-Play on. Racing enthusiasts also have the benefit of watching any UK or Irish race that they have placed a bet on and it’s hard to pick a fault with a firm who tick all the boxes.

New Customer Offer

Upon registering, customers can claim a 100% deposit bonus up to £200 (or currency equivalent). Make a deposit of £10 or more and you will be entitled to a 100% bonus on your qualifying deposit up to a maximum of £200.

Wagering Requirement

To bet with your bonus, simply play through the amount of your deposit once on the sports and markets of your choice. You will need to play through your deposit and bonus three times prior to making a withdrawal.

Background

Bet365 can now lay claim to being the biggest bookmaker in the world. They differ from many of the other big global brands in that they are a private business which are owned almost exclusively by the Coates family, all of whom are based in Stoke-on-Trent, England. Chairman Peter Coates founded the company in 1974, although the day-to-day operations are now controlled by COO Denise Coates and CEO John Coates (the son and daughter of Peter). 

Bet365 was previously Northern Racing, a collection of betting shops based around the north-west and Midlands area, although they set up a telephone betting business in the 1990s and identified that an online operation would be the way forward, something which saw them sell several hundred retail outlets to Coral in 2005. Bet365 now have several million customers and employ over 1,000 people, most of whom are based at their Stoke-on-Trent HQ.

Odds & Markets

Bet365 offer the widest range of sports and markets imaginable, with no stone unturned to ensure that a customer wanting to bet on an event is well catered for. Not only do they have a wide range of pre-match markets available but they also have impressive coverage when it comes to In-Play betting as you will see when you visit the homepage and witness the live action where the odds are constantly updating. 

The odds are very strong across all sports, with bet365 committed to betting on particularly tight margins when it comes to soccer and the big European leagues, including Premier League, La Liga and Champions League. You will notice that their prices get progressively more competitive as the match approaches kick-off. Horse racing punters will clearly be delighted with their Best Odds Guaranteed promotion where they can take a price and know that they will get SP if it’s bigger.

Website

The bet365 website prides itself on being one of the fastest in the industry and it certainly services customers wanting to deposit and place a bet just before an event begins. The lay-out is clear and uncomplicated; the latest In-Play events dominate the homepage with the vast array of pre-event sporting markets only a couple of clicks away. They even provide fast links for soccer matches so you can select player or goal-related markets straight away.

With the live streaming that’s available, bet365 have ensured that the site is very reliable and there is also an excellent live chat facility within the Help section which means that you can click on a link and speak with a representative in a matter of seconds. It’s a user-friendly site which is always being improved for increased customer satisfaction.

Customer Service

Yet another strong area for this bookmaker who offer 24/7 customer support and you can contact them using live chat, email or a toll-free telephone number.

Customer service is available in a wide range of languages and the response times are very fast. You will find members of staff are very well trained and knowledgeable when it comes to dealing with your queries.

Customer Service Email

support@ customerservices365.com

Customer Service Telephone Number

08000 288 365

Sign up offer

You can get up to £200 or currency equivalent FREE when you open an account with bet365 via links on CheltenhamPro.com.

Promotions

There are many offers running right now at bet365. Here are a selection of their most popular promotions.

Best Odds Guaranteed on every horse and greyhound race - every day!

When you place your bet with bet365, take the price on your selection - and if the SP is bigger they will pay you out at the bigger odds! This offer includes Board Prices, bet365 Early Prices, singles and multiples as well as Showcast bets. For example, if you take 3/1 Early Price and your selection wins at 4/1, you get paid at 4/1!

100% Euro Soccer Bonus

bet365's fantastic Euro Soccer accumulator offer includes the top domestic leagues in Europe along with the group and knockout stages of the Champions League. So you can now earn a bonus of up to 100% on your returns if you place accumulators on the Premier League, Serie A, Primera Liga, Bundesliga 1 or Champions League. Place a pre-match accumulator of 3 or more selections combining teams in any of the above competitions, and if successful they will add the following bonuses to your returns: Trebles (5% bonus), 4-folds (7.5% bonus), 5-folds (10% bonus), 6-folds (20% bonus), 7-folds (30% bonus), 8-folds (40% bonus), 9-folds (50% bonus), 10-folds (60% bonus), 11-folds (70% bonus), 12-folds (80% bonus), 13-folds (90% bonus), 14-folds (100% bonus)

Bore Draw Money Back

Don't let a blank score sheet bore you again with bet365's  Bore Draw Money Back offer. Have a pre-match Correct Score, Half-Time/Full-Time or Scorecast bet on ANY soccer match and if the game finishes 0-0 they will refund all losing bets on these markets! A goalless draw can never be the worst result with bet365.

Channel 4/1 Free Bet Offer 

Back any single winner at 4/1 or more on a UK or Irish race televised live on Channel 4 and you can have a free bet to the same stake on the next live Channel 4 race.

If your free bet also wins at odds of 4/1 or more, you qualify for a free bet on the next live Channel 4 race. Keep backing those winners and bet365 will keep giving you free bets.

Unlimited Places on First Scorer E/W Bets

Have an each-way First Goalscorer bet on any match, and be safe in the knowledge that if your player scores at any time during the game, bet365 will pay you out.

In-Play Betting

Live Streaming Details

Bet365 live stream more sporting events at their website than any other bookmaker. They have one of the few global licenses with a company called Perform which allows them to show hundreds of sporting events every day at their website, while you can be sure that they will offer In-Play odds on all the action offered.

The live streaming schedule changes according to where you are in the world, although a customer in the UK can typically view the following competitions: