Sky Bet are a very good bookmaker when it comes to customers based in the UK and Ireland, with the firm proving a popular hit with those punters who watch a lot of televised sport and know that what they are watching on this satellite channel will also be covered by the betting arm of the company. They are not one of the front-runners when it comes to betting In-Play, although they do offer live streaming of horse racing on the site and have great each-way odds for this sport.

They should also be applauded for the excellent prices that are available, especially for soccer betting where Sky Bet have 105% margins for the top European Leagues. They are also the bookie to visit if you want to have a special bet on a big event such as Cheltenham or the Grand National as the traders will often come up with something fun and imaginative.

New Customer Offer

Wagering Requirement

1. To qualify for this offer, you must register as a new customer.
2. For the purpose of this promotion, customers who already hold Sky Bet, Sky Bingo, Sky Vegas or Sky Poker accounts are considered to be existing customers.
3. Free bets will be credited immediately after you've completed registration.
4. Free bets are non-withdrawable and your stake is not included in any returns.
5. Free bets can be redeemed against any single or each-way market and cannot be used in conjunction with any other registration offer.
6. Free bets are valid for 30 days.
   

Background

Skybet are part of the BSkyB Group Plc and have been online since 1998. They were known as Surrey Bet until 2003 when the acquisition took place. The company is licensed in the United Kingdom and has a registered address in Harrogate, North Yorkshire. 

As one of the 20 largest companies in the UK, BSkyB provide a strong degree of credibility, not to mention financial clout to their betting arm. Due to the provision of satellite television, Skybet's service has also become synonymous with 'pressing the red button' and betting interactively using the remote control.

Odds & Markets

Sky Bet have very good odds when it comes to betting on the Premier League, Champions League and La Liga. In fact, their margins are around 105% when it comes to all the top leagues and they regularly stand out when it comes to the price on a favourite for a particular soccer match. It means that this firm regularly come out on top when it comes to placing multiple bets and that’s why a lot of customers will visit to place their accumulator selections.

The range of sports is also quite strong, although this bookie very much caters for UK-based customers or at least those people that want to bet on UK sports. After soccer, it’s the horse racing service which is strongest, although Sky Bet make sure that they offer a competitive range of markets for any of the sports that are covered on the Sky TV channels and that includes darts, tennis, rugby league and golf. The same applies with In-Play betting.

Sky Bet are also very good when it comes to special bets, such as betting on the next manager of a football club or betting on which club a football player will next sign for.

Website

There is lots going on at the Sky Bet website, which features a rotating graphic which advertises upcoming sporting events along with any promotions that are available. The enhanced odds available on selected matches are also highlighted, along with any events that are being covered In-Play. Sky Bet are keen to cram as much information into one page as possible, with a list of football and racing ‘highlights’ also included along with details of where they can be watched and whether you can bet In-Play on them.

Naturally, there is also a way of selecting your bet from the left-hand menu, which helpfully has the ‘Next Horse Races’ listed along with ‘Quick Links’ and then an ‘A-Z Sports’. The site pages load very quickly and there is a neat sub-section for each sport which includes graphics to lead through to further sub-sections. For sports such as soccer, it lists the number of bets and clicking on this link unearths all available propositions. Bet placement is also nice and neat, while you can watch live horse racing at the site.

Customer Service

Sky Bet have 24/7 customer service available and there are several ways that you can contact them. The live chat facility is probably the most impressive, although they usually come back to any emails within an hour and the telephone staff are also very helpful.

Customer Service Email

help@ skybet.com

Customer Service Telephone Number

08000 724 777

Sign up offer

Promotions

Play Super6 using your Sky Bet account

In-Play Betting

Live Streaming Details

SkyBet customers in the UK who subscribe to SkySports can watch live streaming of SkySports online for free.