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JCB extend Triumph Hurdle sponsorship after another Cheltenham Festival success

Construction and agricultural machinery manufacturer JCB are to sponsor the Triumph Hurdle at the Cheltenham Festival for another six years.

The company have been associated with the race, traditionally run as the opening contest on Gold Cup day, since 2002 and have been rewarded with some superb winners.

Katchit followed up his 2007 success by going on to claim Champion Hurdle glory 12 months later, Nicky Henderson took his tally to five when scoring with Zaynar in 2009 and Soldatino in 2010, while the last two victors have come across from Ireland, with Our Conor and Tiger Roll prevailing.

JCB will also continue to sponsor a series of Triumph Hurdle Trials as part of ‘The Road to Cheltenham’ build-up at The Open, International and Festival Trials Day meetings for the same period. 
 
JCB Worldwide Marketing Director Matt McClurg said: "We are delighted to be sponsoring the Triumph Hurdle for the next six years. As one of the premier events in the horse racing calendar, The Cheltenham Festival offers us an excellent venue at which to host key customers in addition to providing a fantastic opportunity to promote the JCB brand and our products to a global audience.”

The deal is also a clear sign that Cheltenham can continue to attract high-profile partners as they prepare to embark on a £45million rebuilding programme to substantially upgrade the grandstand and other facilities at Prestbury Park.

Ian Renton, Regional Director of the South West region of Jockey Club Racecourses, added: “To have JCB extend its contract of the sponsorship of the Triumph Hurdle for a further six years is great news. 
 
“JCB is one of the most recognisable brands in its industry worldwide and the partnership with an event like The Festival is a great brand fit for both Cheltenham Racecourse and JCB. I look forward to working with JCB over the next six years.”


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JCB extend Triumph Hurdle sponsorship after another Cheltenham Festival success

Construction and agricultural machinery manufacturer JCB are to sponsor the Triumph Hurdle at the Cheltenham Festival for another six years.

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